united health care
Award Winning Rebranding, Strategy & Site Redesign
2018 WEBAWARD FOR OUTSTANDING WEBSITE
WINNING ENTRY: UnitedHealthcare Community & State Website
WINNER NAME: UnitedHealthcare
AWARD: Outstanding Website
UnitedHealthcare a Fortune 50 health and well-being company, is dedicated to providing diversified solutions that care for the economically disadvantaged, the medically underserved and those without benefit of employer-funded health care coverage.
CHALLENGES
Outdated content and user flows
Insufficient branding and communication
Slow to market campaigns
Complicated governance modal
SOLUTIONS
Enhanced redesign and user experience strategy
New platform update
Content strategy perspective
Improved internal process flow for updates
RESULTS
Awards for design and interaction
Increased traffic and ‘time on page’
Updated corporate design standardization
