The Virginia Tourism Corporation (VTC) serves the Commonwealth of Virginia by supporting, maintaining, and expanding domestic and international tourism in order to generate revenue and employment for our beautiful state.

 

​The goal with the new app was to provide online users with a fun, interactive, Google Map experience featuring Virginia’s scenic byways to enhance the tourism experience though a rich, visually appealing experience to expose travelers to a variety of activities, events, scenic roads, and tourist destinations across Virginia. Based on expressed interests in history, wine and breweries, nature and more, users would be provided with a highly tailored and visually stunning way to explore everything the State for Lovers has to offer.

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CHALLENGES

No ability to connect users with actual attractions during travel

 

SOLUTIONS

New proposed, interactive google map experience

Ability to match users with actual attractions while traveling

New and improved blog content

 

RESULTS

Multiple awards for design and interaction

Increased traffic and content

Increased awareness on VA tourism