freddie mac

Rebranding & Site Redesign

Freddie Mac had an outdate, non-responsive and dated content heavy site experience for their potential homeowners. Complicating this was the launch of a new offline brand that did not account for digital and their future needs online. All of this added up to users not connecting to Freddie Mac in the manor they were looking for, as well as, missing the marketing up sell opportunities available to them during their journey to home ownership.

CHALLENGES

Off brand digital experience

Outdated CMS platform

No ability to generate timely content

Website not responsive

SOLUTIONS

An integrated experience design team

Complete re-branding

Updated content strategy

Upgraded CMS platform

RESULTS

Increased traffic and ‘time on page’