virginia is for lovers

Virginia is For Lovers previous website was falling on many levels including content updates and overall modernization. The solution included updating their CMS to a more modern and effective system with authoring capabilities allowing content owners to actually make updates. This update also allowed Virginia is For Lovers to take advantage of new and improved content offerings for their clients which populates all of the amenities VA has to offer (revenue stream). Included in this update was an award-winning rebranding and site redesign experience allowing users to fully appreciate and actually use all of the amazing content available to them.

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CHALLENGES

No ability to push off-line campaigns

Inconsistent and outdated content

Outdated technology

No ability to author content

 

SOLUTIONS

Designed for Sitecore CMS

New identity and updated content

Ability to push off-line campaigns on-line

Fully authorable CMS

 

RESULTS

Nominated for multiple Awards for design and interaction

Increased traffic and ‘time on page’

Increased content updates