ca lottery

Rebranding, Strategy & Site Redesign

The new CA Lotto website reflects a more modern and immersive design and elevates the player experience. It is responsive and adapts to all device sizes, providing a better experience for the 64% of Lottery visitors who come to the Public Website on a mobile device. Content is reorganized and streamlined for more intuitive navigation. And, importantly, the site is accessibility compliant.

CHALLENGES

Dated and non-authoring friendly website

Complicated user actions like search and sign in

No ability to generate timely content

Website not responsive

SOLUTIONS

Simplified entry into search, sign in and sub pages

Responsive website that displays correctly on all devices

New immersive redesign

New platform update

Simplified message and user flow

RESULTS